About Benefit Cosmetics
Instant beauty solutions, irreverent names and creative packaging…Benefit knows makeup doesn’t have to be serious to look good. In 1976, Jean and Jane Ford, the “fake it” twins, opened a quirky San Francisco makeup boutique with a whimsical candy store atmosphere.
Their new feel-good approach to beauty was a runaway hit and the twins successfully built Benefit Cosmetics into the international beauty empire that’s every gal’s best friend. In 1999, Benefit joined Moët Hennessy Louis Vuitton (LVMH), the world’s leading luxury group, and was catapulted into a global beauty presence with more than 3,000 counters in over 35 countries!
Glamouriety tells the history of Benefit Cosmetics’ iconic beauty products and the wit and whimsy of identical twins, Jean and Jane Ford, who started it all! Watch now.
In 1997, the brand went global, opening its first counter in the UK and attracting the attention of the world’s leading luxury group Moët Hennessy Louis Vuitton (LVMH). In 1999, Benefit joined LVMH, home to over 60 glamorous brands including Dior, Marc Jacobs and Sephora. The unique combination of laughter and luxe catapulted Benefit into a global beauty presence with counters in over 35 countries.