BENEFIT AROUND THE WORLD
Twin sisters, Jean & Jane Ford, opened the first boutique in San Francisco in 1976. After creating benetint in an infamous story with an exotic dancer, Benefit grew into the most action-packed beauty brand in the business!
Benefit Cosmetics headed north of the border from San Francisco to Canada in 2001. With the famous beauty mantra “Laughter is the best cosmetic…so grin and wear it!” Canadian gals have fallen in love with the sense of humor of the brand. However, it’s the high quality of the products that offer instant solutions that have made Benefit Cosmetics a must-have beauty in makeup bags across Canada.
Benefit is located in the most elegant and exclusive shopping mall of Mexico City, with a unique and modern interior and exterior design that is complementary to this exquisit area of town.
Benefit ‘jumps the pond’ in January 1997 and opens in the prestigious Harrods, Knightsbridge, London
In November 2006, Benefit opened its first counter in Madrid, Spain with El Corte Inglés, a local department store.
Benefit loves Germany and Germany loves Benefit! Today you can find Benefit in more than 60 different department stores and in Douglas. Innovative and unique products, like benetint, ooh la lift, and dr. feelgood, gained amazing reputation among stars, beauty artists and cosmetic fans alike.
Benefit Cosmetics started as a delicious San Francisco store in 1976, and now it is one of the biggest cosmetic brands in the world ! Currently distributed exclusively at Sephora in France, Benefit offers products ranging from cosmetics, fragrances to skincare, as well as accessible and clever services!
Benefit Cosmetics Australia opened their first counter in department store Myer, Sydney City, in August 2001. Benefit is now one of the fastest growing makeup brands in the Myer business with over 17 counters and 7 Brow bars nationally. The fabulous Benefit Boutique is also located in Sydney.
Benefit Korea launched in March 2004 spotlighted as the first counter in Asia. Benefit grew famous because trendy Korean gals love its uniqueness and quirkiness. Benefit’s fake-its such as posietint and dear john are the most common beauty items found in pouches of A-list celebrities. Benefit definitely stands out from the beautiful crowd.
Benefit Hong Kong launched its very first counter in Facess Harbour City in Aug 2005. It has become one of Benefit's most successful locations and recently celebrated its 5th anniversary.
Benefit Malaysia launched in August 2006 at Parkson KLCC as the first counter in South East Asia. Today in Malaysia, Benefit has 8 counters with 2 Brow Bars each at our top door Parkson Pavilion and Parkson KLCC. Malaysian Bene-Fans love the fun “girls club” experience and Benefit is a frequent beauty MUST STOP where they can stock up on their favourite Benefit products like that gal and dr. feelgood.
Benefit Thailand was launched in December 2007. Benefit’s fake-its such as benetint and that gal quickly became some of the most common beauty items found in the makeup pouches of A-list celebrities/customers. Benefit combines a great business model along with fun and creativity.
Benefit came into China in 2007 and opened the first counter in Shanghai in September. Benefit grew into the #1 makeup brand in China. Each day, more Chinese women are used to having brow services at Benefit brow bars.
Benefit Singapore officially opened its first counter in July 2007 with much anticipation and fanfare. Beauty fans and celebrities alike were already familiar with the brand’s quirky names and fun packaging long before its arrival on our shores!
Calling all Brazilian beauties... Benefit has moved in! Since November 2011, Brazilian women are able to get the famous beauty instant solutions that have made Benefit Cosmetics a must-have in makeup bags across the world! Shop now on sephora.com.br
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