No purchase necessary. Offer valid Feb 1, 2013 to Dec 31, 2013. Participants under the age of 18 must be accompanied by parent or legal guardian. Free Benefit brow arch service will be provided during the US calendar week (Sun-Sat) which includes legal birth date, except at Ulta Beauty Benefit Brow Bar locations. All customers (or minor customer's parent or legal guardian) must sign the consent and waiver form prior to receiving the service. Valid government issued photo identification required. No substitutions and non-transferable. This offer has no cash value and cannot be combined with any other offer. One free Benefit brow arch service per person per US calendar year. Free Benefit brow arch service is available in select locations only, and is not available at Ulta Benefit Beauty Brow Bar locations. Not all Benefit Brow Bar locations open all days. Benefit reserves the right to adjust program rules & regulations at any time without notice.